LAKELAND, Fla., Nov. 2, 2020 — As a token of appreciation for their military service, veterans, active military and their families can save 10% on their groceries this Veterans Day, Wednesday, Nov. 11. To receive the discount, customers should present their veteran or military ID card, discharge document or a driver’s license with veteran designation at checkout.

“Publix is proud to once again provide a discount to veterans and current military in our communities,” said Publix Director of Communications Maria Brous. “We are a company founded on the ideal of service to others, and this discount is a small gesture of gratitude for the sacrifices our veterans and military families have made, and many continue to make, for our country.”

Prescriptions, alcohol, tobacco, gift cards, lottery tickets, postage stamps and money services are excluded from the discount, which is valid for in-store purchases only. Customers are responsible for all applicable taxes.